About

Hi, I’m Anna

I run Scale Up Studio, supporting small businesses across New Zealand. It started with website design and automation, and has grown into practical day-to-day support for owners who’d rather spend their time with their clients.

Anna McNaughton, owner of Scale Up Studio, smiling in a blue dress

My background is in business ownership, hospitality management, property administration, executive assistance, school administration and parliamentary support. Different settings, the same lesson: the details matter, and small things left undone add up quickly.

That’s what I look after: everyday admin, following up enquiries, quotes and invoices, asking for reviews, and keeping your social media, marketing emails and website moving.

What you can expect

  • Practical support. Clear deliverables at fixed prices, not hours.
  • Clear communication. What’s included, what isn’t, and what I need from you, agreed before work begins.
  • Reliable follow-through. Honest about capacity: if I’m full, I’ll say so.

Let’s make some room.

Tell me what's on your plate and we'll work out what to hand over.