About
Hi, I’m Anna
I run Scale Up Studio, supporting small businesses across New Zealand. It started with website design and automation, and has grown into practical day-to-day support for owners who’d rather spend their time with their clients.

My background is in business ownership, hospitality management, property administration, executive assistance, school administration and parliamentary support. Different settings, the same lesson: the details matter, and small things left undone add up quickly.
That’s what I look after: everyday admin, following up enquiries, quotes and invoices, asking for reviews, and keeping your social media, marketing emails and website moving.
What you can expect
- Practical support. Clear deliverables at fixed prices, not hours.
- Clear communication. What’s included, what isn’t, and what I need from you, agreed before work begins.
- Reliable follow-through. Honest about capacity: if I’m full, I’ll say so.
Let’s make some room.
Tell me what's on your plate and we'll work out what to hand over.